Explaining and analyzing audiences: A social cognitive approach to selectivity and media use

O. Peters; Matthias Rickes; Sven Jöckel; Christian von Criegern; Alexander Johannes Aloysius Maria van Deursen

doi:10.1515/COMMUN.2006.019

Explaining and analyzing audiences: A social cognitive approach to selectivity and media use

O. Peters, Matthias Rickes, Sven Jöckel, Christian von Criegern, Alexander Johannes Aloysius Maria van Deursen

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Abstract

This study explored LaRose and Eastin's (2004) model of media attendance, within a European context. It extended the uses and gratifications (U and G) paradigm within the framework of social cognitive theory (SCT) by instituting new operational measures of gratifications sought, reconstructed as outcome expectations. Although the model of media attendance offers some promising steps forward in measuring media selectivity and usage, and to some extent is applicable to another context of media use, the relative importance of outcome expectancies in explaining media usage and selectivity is not fully supported.

Original language	English
Pages (from-to)	279-308
Journal	Communications
Volume	31
Issue number	3
DOIs	https://doi.org/10.1515/COMMUN.2006.019
Publication status	Published - 2006

Keywords

METIS-233210
IR-57830

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10.1515/COMMUN.2006.019

Cite this

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abstract = "This study explored LaRose and Eastin's (2004) model of media attendance, within a European context. It extended the uses and gratifications (U and G) paradigm within the framework of social cognitive theory (SCT) by instituting new operational measures of gratifications sought, reconstructed as outcome expectations. Although the model of media attendance offers some promising steps forward in measuring media selectivity and usage, and to some extent is applicable to another context of media use, the relative importance of outcome expectancies in explaining media usage and selectivity is not fully supported.",

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AU - van Deursen, Alexander Johannes Aloysius Maria

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AB - This study explored LaRose and Eastin's (2004) model of media attendance, within a European context. It extended the uses and gratifications (U and G) paradigm within the framework of social cognitive theory (SCT) by instituting new operational measures of gratifications sought, reconstructed as outcome expectations. Although the model of media attendance offers some promising steps forward in measuring media selectivity and usage, and to some extent is applicable to another context of media use, the relative importance of outcome expectancies in explaining media usage and selectivity is not fully supported.

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Explaining and analyzing audiences: A social cognitive approach to selectivity and media use

Abstract

Keywords

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