Explaining and analyzing audiences: A social cognitive approach to selectivity and media use

O. Peters, Matthias Rickes, Sven Jöckel, Christian von Criegern, Alexander Johannes Aloysius Maria van Deursen

    Research output: Contribution to journalArticleAcademicpeer-review

    15 Citations (Scopus)

    Abstract

    This study explored LaRose and Eastin's (2004) model of media attendance, within a European context. It extended the uses and gratifications (U and G) paradigm within the framework of social cognitive theory (SCT) by instituting new operational measures of gratifications sought, reconstructed as outcome expectations. Although the model of media attendance offers some promising steps forward in measuring media selectivity and usage, and to some extent is applicable to another context of media use, the relative importance of outcome expectancies in explaining media usage and selectivity is not fully supported.
    Original languageEnglish
    Pages (from-to)279-308
    JournalCommunications
    Volume31
    Issue number3
    DOIs
    Publication statusPublished - 2006

    Keywords

    • METIS-233210
    • IR-57830

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