Explaining the Design & Styling of Future Products

Wouter Eggink, Angelina H.M.E. Reinders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    4 Citations (Scopus)
    29 Downloads (Pure)


    In many industries technological innovation is the most important driver of competitive success. Within our master curriculum Industrial Design Engineering, we therefore implemented a course that is dedicated to the development of innovative technology. This course, called "Sources of Innovation", provides insight in innovation processes regarding emerging technologies. One of the methods provided is Innovative Design & Styling. The shaping of innovative products is complicated, because the intended new objects have no real 'predecessor' in their existence. On the other hand, design and styling have a major influence on the perception and acceptance of such innovative product concepts. To support the complex process, a special workshop was developed, based on three principles supporting this task: the communication function of design, the balance between novelty and typicality (aka. the MAYA principle: most advanced, yet acceptable), and the proper application of metaphors.
    Original languageEnglish
    Title of host publicationProceedings of the 15th International Conference on Engineering and Product Desgin Education - Growing our Future, Dublin, 5-6 September 2013
    EditorsE. Bohemia, B. Ion, A. Kovacevic
    Place of PublicationIreland
    PublisherDublin Institute of Technology
    ISBN (Print)9781904670421
    Publication statusPublished - 5 Sept 2013
    Event15th International Conference on Engineering and Product Design Education, E&PDE 2013: Design Education - Growing our Future - Dublin, Ireland
    Duration: 5 Sept 20136 Sept 2013
    Conference number: 15


    Conference15th International Conference on Engineering and Product Design Education, E&PDE 2013
    Abbreviated titleE&PDE 2013


    • METIS-301372
    • Design education
    • Aesthetics
    • innovation methods
    • technology
    • future


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