Exploring authenticity in virtual influencers: Current trends and future directions

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2025
Event	18th Global Brand Conference 2025 - Católica Porto Business School, Porto, Portugal Duration: 7 May 2025 → 9 May 2025

Cite this

@conference{f864ca7f65d04cd18f09d60a523a00eb,

title = "Exploring authenticity in virtual influencers: Current trends and future directions",

author = "Zhuo Zhang and J{\"o}rg Henseler and Schaumann, \{Janina M.\} and Benjamin {\"O}sterle",

year = "2025",

language = "English",

note = "18th Global Brand Conference 2025 ; Conference date: 07-05-2025 Through 09-05-2025",

}