Exploring Causal Path Directionality for a Marketing Model: Using Cohen’s Path Method

William Callaghan; Bradley Wilson; Christian M. Ringle; Jörg Henseler

Exploring Causal Path Directionality for a Marketing Model: Using Cohen’s Path Method

William Callaghan, Bradley Wilson, Christian M. Ringle, Jörg Henseler

University of Twente

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

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Original language	English
Title of host publication	Proceedings of PLS'07
Subtitle of host publication	The 5th International Symposium on PLS and Related Methods
Editors	Harald Martens, Tormod Naes
Publisher	PLS
Pages	57-61
Publication status	Published - 2007
Event	5th International Symposium on PLS and Related Methods, PLS 2007: Causalities explored by inditect observation - Matforsk, Ås, Norway Duration: 5 Sept 2007 → 7 Sept 2007 Conference number: 5

Conference

Conference	5th International Symposium on PLS and Related Methods, PLS 2007
Abbreviated title	PLS
Country/Territory	Norway
City	Ås
Period	5/09/07 → 7/09/07

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Callaghan2007exploringFinal published version, 65.1 KB

Cite this

@inbook{35200802d38543b08cadaf5092df8f89,

title = "Exploring Causal Path Directionality for a Marketing Model: Using Cohen{\textquoteright}s Path Method",

author = "William Callaghan and Bradley Wilson and Ringle, {Christian M.} and J{\"o}rg Henseler",

year = "2007",

language = "English",

pages = "57--61",

editor = "Harald Martens and Tormod Naes",

booktitle = "Proceedings of PLS'07",

publisher = "PLS",

note = "5th International Symposium on PLS and Related Methods, PLS 2007 : Causalities explored by inditect observation, PLS ; Conference date: 05-09-2007 Through 07-09-2007",

}

Exploring Causal Path Directionality for a Marketing Model: Using Cohen’s Path Method. / Callaghan, William; Wilson, Bradley; Ringle, Christian M. et al.
Proceedings of PLS'07: The 5th International Symposium on PLS and Related Methods. ed. / Harald Martens; Tormod Naes. PLS, 2007. p. 57-61.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Exploring Causal Path Directionality for a Marketing Model

T2 - 5th International Symposium on PLS and Related Methods, PLS 2007

AU - Callaghan, William

AU - Wilson, Bradley

AU - Ringle, Christian M.

AU - Henseler, Jörg

N1 - Conference code: 5

PY - 2007

Y1 - 2007

M3 - Chapter

SP - 57

EP - 61

BT - Proceedings of PLS'07

A2 - Martens, Harald

A2 - Naes, Tormod

PB - PLS

Y2 - 5 September 2007 through 7 September 2007

ER -