Exploring Causal Path Directionality for a Marketing Model: Using Cohen’s Path Method

William Callaghan, Bradley Wilson, Christian M. Ringle, Jörg Henseler

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

101 Downloads (Pure)
Original languageEnglish
Title of host publicationProceedings of PLS'07
Subtitle of host publicationThe 5th International Symposium on PLS and Related Methods
EditorsHarald Martens, Tormod Naes
PublisherPLS
Pages57-61
Publication statusPublished - 2007
Event5th International Symposium on PLS and Related Methods, PLS 2007: Causalities explored by inditect observation - Matforsk, Ås, Norway
Duration: 5 Sep 20077 Sep 2007
Conference number: 5

Conference

Conference5th International Symposium on PLS and Related Methods, PLS 2007
Abbreviated titlePLS
CountryNorway
CityÅs
Period5/09/077/09/07

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