Extending the customer lifecycle

Research output: Contribution to conference › Paper › peer-review

Abstract

Optimal resource allocation throughout the customer journey

Original language	English
Publication status	Published - 2018
Event	6th International Conference on Applied Research in Economics, iCare 2018 - Perm, Russian Federation Duration: 21 Sept 2018 → 22 Sept 2018 Conference number: 6

Conference	6th International Conference on Applied Research in Economics, iCare 2018
Abbreviated title	iCare
Country/Territory	Russian Federation
City	Perm
Period	21/09/18 → 22/09/18

@conference{002b80f5b4da4e62963872bfa6b2a2e4,

title = "Extending the customer lifecycle",

abstract = "Optimal resource allocation throughout the customer journey",

author = "Agata Leszkiewicz",

year = "2018",

language = "English",

note = "6th International Conference on Applied Research in Economics, iCare 2018, iCare ; Conference date: 21-09-2018 Through 22-09-2018",

}

TY - CONF

T1 - Extending the customer lifecycle

AU - Leszkiewicz, Agata

N1 - Conference code: 6

PY - 2018

Y1 - 2018

N2 - Optimal resource allocation throughout the customer journey

AB - Optimal resource allocation throughout the customer journey

M3 - Paper

T2 - 6th International Conference on Applied Research in Economics, iCare 2018

Y2 - 21 September 2018 through 22 September 2018

ER -