Extending the Customer Lifecycle: Optimal Resource Allocation throughout the Customer Journey

    Research output: Contribution to conferencePaperAcademicpeer-review

    Original languageEnglish
    Publication statusPublished - 2017
    EventINFORMS Marketing Science Conference 2017 - University of Southern California, Los Angeles, United States
    Duration: 8 Jun 201710 Jun 2017


    ConferenceINFORMS Marketing Science Conference 2017
    Country/TerritoryUnited States
    CityLos Angeles

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