Extending the Customer Lifecycle: Optimal Resource Allocation throughout the Customer Journey

Agata Leszkiewicz, Vinay Kumar

Research output: Contribution to conferencePaperpeer-review

3 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 2017
Externally publishedYes
EventINFORMS Marketing Science Conference 2017 - University of Southern California, Los Angeles, United States
Duration: 8 Jun 201710 Jun 2017


ConferenceINFORMS Marketing Science Conference 2017
Country/TerritoryUnited States
CityLos Angeles

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