Extending the Customer Lifecycle: Optimal Resource Allocation throughout the Customer Journey

Research output: Contribution to conference › Paper › peer-review

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Original languageEnglish
Publication statusPublished - 2017
Externally publishedYes
EventINFORMS Marketing Science Conference 2017 - University of Southern California, Los Angeles, United States
Duration: 8 Jun 2017 → 10 Jun 2017

Conference

ConferenceINFORMS Marketing Science Conference 2017
Country/TerritoryUnited States
CityLos Angeles
Period8/06/17 → 10/06/17

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