Fashion Futures & Societal Sustainability: Possible directions from scenario development

Research output: Contribution to conferencePaperAcademicpeer-review

Abstract

Purpose: to explore possible directions for future development in the fashion industry, especially targeted at sustainability.
Design/methodology/approach: we executed a design exploration by means of future scenario development. Five student groups (master level Industrial Design Engineering) developed future scenarios for the clothing industry for around the year 2050 and designed product and service concepts that matches these scenarios. These ranged from a local circular economy of urban flax farms to an ingenious system of smart DIY clothes-enhancers, spurring the fulfilment of life-goals.
Findings: the five future concepts show very diverse possibilities for more sustainable alternatives to the current practice. Remarkably, within the concepts the actual design of garments plays a subservient role. Although these are only five examples, this made clear for us that a more sustainable future for the clothing sector is highly dependent on the adoption of sustainable behaviours, rather than the clothing products themselves.
Research implications/limitations: because of the exploratory character of the study and the level of uncertainty in the chosen future scenarios, the presented concepts are to be regarded for inspirational purposes only.
Originality/value: the Scenario Development method that we present is not new, the application in the fashion context however, rendered highly innovative design results. The value of these design results lies in the presentation of plausible future arrangements that take the social and societal context into account.
Original languageEnglish
Number of pages12
Publication statusPublished - 1 Nov 2018
EventGlobal Fashion Conference 2018 - University of the Arts London (UAL), London, United Kingdom
Duration: 1 Nov 20182 Nov 2018
http://gfc-conference.eu/

Conference

ConferenceGlobal Fashion Conference 2018
Abbreviated titleGFC 2018
CountryUnited Kingdom
CityLondon
Period1/11/182/11/18
Internet address

Fingerprint

sustainability
scenario
clothing
industry
Scenarios
Sustainability
Values
farm
uncertainty
engineering
Clothing
economy
methodology
Group
student

Keywords

  • User Scenarios
  • Futuring
  • Society
  • scenario development
  • Societal Sustainability
  • Technology
  • Fashion
  • Create the Future
  • Clothing

Cite this

Eggink, W., & de la Bruheze, A. A. (2018). Fashion Futures & Societal Sustainability: Possible directions from scenario development. Paper presented at Global Fashion Conference 2018, London, United Kingdom.
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abstract = "Purpose: to explore possible directions for future development in the fashion industry, especially targeted at sustainability.Design/methodology/approach: we executed a design exploration by means of future scenario development. Five student groups (master level Industrial Design Engineering) developed future scenarios for the clothing industry for around the year 2050 and designed product and service concepts that matches these scenarios. These ranged from a local circular economy of urban flax farms to an ingenious system of smart DIY clothes-enhancers, spurring the fulfilment of life-goals.Findings: the five future concepts show very diverse possibilities for more sustainable alternatives to the current practice. Remarkably, within the concepts the actual design of garments plays a subservient role. Although these are only five examples, this made clear for us that a more sustainable future for the clothing sector is highly dependent on the adoption of sustainable behaviours, rather than the clothing products themselves.Research implications/limitations: because of the exploratory character of the study and the level of uncertainty in the chosen future scenarios, the presented concepts are to be regarded for inspirational purposes only.Originality/value: the Scenario Development method that we present is not new, the application in the fashion context however, rendered highly innovative design results. The value of these design results lies in the presentation of plausible future arrangements that take the social and societal context into account.",
keywords = "User Scenarios, Futuring, Society, scenario development, Societal Sustainability, Technology, Fashion, Create the Future, Clothing",
author = "Wouter Eggink and {de la Bruheze}, {Adri Albert}",
year = "2018",
month = "11",
day = "1",
language = "English",
note = "Global Fashion Conference 2018, GFC 2018 ; Conference date: 01-11-2018 Through 02-11-2018",
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Eggink, W & de la Bruheze, AA 2018, 'Fashion Futures & Societal Sustainability: Possible directions from scenario development' Paper presented at Global Fashion Conference 2018, London, United Kingdom, 1/11/18 - 2/11/18, .

Fashion Futures & Societal Sustainability : Possible directions from scenario development. / Eggink, Wouter ; de la Bruheze, Adri Albert.

2018. Paper presented at Global Fashion Conference 2018, London, United Kingdom.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Fashion Futures & Societal Sustainability

T2 - Possible directions from scenario development

AU - Eggink, Wouter

AU - de la Bruheze, Adri Albert

PY - 2018/11/1

Y1 - 2018/11/1

N2 - Purpose: to explore possible directions for future development in the fashion industry, especially targeted at sustainability.Design/methodology/approach: we executed a design exploration by means of future scenario development. Five student groups (master level Industrial Design Engineering) developed future scenarios for the clothing industry for around the year 2050 and designed product and service concepts that matches these scenarios. These ranged from a local circular economy of urban flax farms to an ingenious system of smart DIY clothes-enhancers, spurring the fulfilment of life-goals.Findings: the five future concepts show very diverse possibilities for more sustainable alternatives to the current practice. Remarkably, within the concepts the actual design of garments plays a subservient role. Although these are only five examples, this made clear for us that a more sustainable future for the clothing sector is highly dependent on the adoption of sustainable behaviours, rather than the clothing products themselves.Research implications/limitations: because of the exploratory character of the study and the level of uncertainty in the chosen future scenarios, the presented concepts are to be regarded for inspirational purposes only.Originality/value: the Scenario Development method that we present is not new, the application in the fashion context however, rendered highly innovative design results. The value of these design results lies in the presentation of plausible future arrangements that take the social and societal context into account.

AB - Purpose: to explore possible directions for future development in the fashion industry, especially targeted at sustainability.Design/methodology/approach: we executed a design exploration by means of future scenario development. Five student groups (master level Industrial Design Engineering) developed future scenarios for the clothing industry for around the year 2050 and designed product and service concepts that matches these scenarios. These ranged from a local circular economy of urban flax farms to an ingenious system of smart DIY clothes-enhancers, spurring the fulfilment of life-goals.Findings: the five future concepts show very diverse possibilities for more sustainable alternatives to the current practice. Remarkably, within the concepts the actual design of garments plays a subservient role. Although these are only five examples, this made clear for us that a more sustainable future for the clothing sector is highly dependent on the adoption of sustainable behaviours, rather than the clothing products themselves.Research implications/limitations: because of the exploratory character of the study and the level of uncertainty in the chosen future scenarios, the presented concepts are to be regarded for inspirational purposes only.Originality/value: the Scenario Development method that we present is not new, the application in the fashion context however, rendered highly innovative design results. The value of these design results lies in the presentation of plausible future arrangements that take the social and societal context into account.

KW - User Scenarios

KW - Futuring

KW - Society

KW - scenario development

KW - Societal Sustainability

KW - Technology

KW - Fashion

KW - Create the Future

KW - Clothing

M3 - Paper

ER -

Eggink W, de la Bruheze AA. Fashion Futures & Societal Sustainability: Possible directions from scenario development. 2018. Paper presented at Global Fashion Conference 2018, London, United Kingdom.