Finding the first among equals: role of cognitive styles in entrepreneurial decision-making of novices

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Effectuation theory explains how expert entrepreneurs differ in decision-making during situations of high uncertainty and low information availability. Exploring the cognitive reasoning behind effectual decision-making offers fertile ground for research as well as teaching entrepreneurship. Cognitive styles have proved to be useful in studying information processing and decision-making of individuals. With increasing attention being paid to entrepreneurial, cognition, researchers have also studied the role cognitive styles in entrepreneurial decision-making. Using a sample of 400 university students from Germany and the Netherlands we investigate the relationship between the participants' cognitive style and their preference for making Causal versus Effectual decision-making. We find a strong relationship between the causal decision-making and the cognitive style index score as well as the affordable loss aspect of effectuation through our ANOVA analysis. We present our case for why these relationships matter in designing entrepreneurship education.
Original languageEnglish
Title of host publication3rd Effectuation Research and Teaching Conference, December 8-9, 2014, Enschede, The Netherlands
Place of PublicationEnschede
PublisherNetherlands Institute for Knowledge Intensive Entrepreneurship (NIKOS)
Publication statusPublished - 8 Dec 2014

Publication series

PublisherUniversity of Twente NIKOS


  • IR-93993
  • METIS-308798

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