'Fit for Charity': The moderating role of private self-focus in the persuasiveness of regulatory fit

M.L. Fransen, B.M. Fennis, Kathleen D. Vohs, Adriaan T.H. Pruyn

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationAdvances in Consumer Research
    EditorsAnn L. Mc.Gill, Sharon Shavitt
    Place of PublicationSan Francisco
    PublisherAssociation for Consumer Research (ACR)
    Pages746-747
    Publication statusPublished - 15 Oct 2009
    Event36th North American Conference of the Association for Consumer Research (ACR) 2008 - San Francisco, United States
    Duration: 23 Oct 200826 Oct 2008
    Conference number: 36

    Publication series

    Name
    Volume36

    Conference

    Conference36th North American Conference of the Association for Consumer Research (ACR) 2008
    CountryUnited States
    CitySan Francisco
    Period23/10/0826/10/08

    Keywords

    • METIS-265049

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