@inproceedings{b5c0e71be9b841ce8606df64a5d55648,
title = "'Fit for Charity': The moderating role of private self-focus in the persuasiveness of regulatory fit",
keywords = "METIS-265049",
author = "M.L. Fransen and B.M. Fennis and Vohs, \{Kathleen D.\} and Pruyn, \{Adriaan T.H.\}",
year = "2009",
month = oct,
day = "15",
language = "Undefined",
publisher = "Association for Consumer Research (ACR)",
pages = "746--747",
editor = "Mc.Gill, \{Ann L.\} and Sharon Shavitt",
booktitle = "Advances in Consumer Research",
address = "United States",
note = "36th North American Conference of the Association for Consumer Research (ACR) 2008 ; Conference date: 23-10-2008 Through 26-10-2008",
}