Flaming on YouTube

Peter J. Moor; A. Heuvelman; R. Verleur

doi:10.1016/j.chb.2010.05.023

Flaming on YouTube

Peter J. Moor, A. Heuvelman, R. Verleur

Faculty of Behavioural, Management and Social Sciences

Research output: Contribution to journal › Article › Academic › peer-review

145 Citations (Scopus)

Abstract

In this explorative study, flaming on YouTube was studied using surveys of YouTube users. Flaming is defined as displaying hostility by insulting, swearing or using otherwise offensive language. Three general conclusions were drawn. First, although many users said that they themselves do not flame, flaming appears to be very common on YouTube. Second, views on flaming varied but were more often negative than positive. Some people refrain from uploading videos as a result of flaming, but most users do not think of flaming as a problem for themselves. Third, several explanations of flaming were found to be plausible, among which were perceived flaming norms and the reduced awareness of other people’s feelings. Although some YouTube users flame for entertainment, flaming is more often intended to express disagreement or as a response to a perceived offense by others.

Original language	English
Pages (from-to)	1536-1546
Number of pages	11
Journal	Computers in human behavior
Volume	26
Issue number	6
DOIs	https://doi.org/10.1016/j.chb.2010.05.023
Publication status	Published - 2010

Keywords

Internet
METIS-271841
Flaming
IR-94528
Interpersonal communication

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10.1016/j.chb.2010.05.023

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title = "Flaming on YouTube",

abstract = "In this explorative study, flaming on YouTube was studied using surveys of YouTube users. Flaming is defined as displaying hostility by insulting, swearing or using otherwise offensive language. Three general conclusions were drawn. First, although many users said that they themselves do not flame, flaming appears to be very common on YouTube. Second, views on flaming varied but were more often negative than positive. Some people refrain from uploading videos as a result of flaming, but most users do not think of flaming as a problem for themselves. Third, several explanations of flaming were found to be plausible, among which were perceived flaming norms and the reduced awareness of other people{\textquoteright}s feelings. Although some YouTube users flame for entertainment, flaming is more often intended to express disagreement or as a response to a perceived offense by others.",

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T1 - Flaming on YouTube

AU - Moor, Peter J.

AU - Heuvelman, A.

AU - Verleur, R.

PY - 2010

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N2 - In this explorative study, flaming on YouTube was studied using surveys of YouTube users. Flaming is defined as displaying hostility by insulting, swearing or using otherwise offensive language. Three general conclusions were drawn. First, although many users said that they themselves do not flame, flaming appears to be very common on YouTube. Second, views on flaming varied but were more often negative than positive. Some people refrain from uploading videos as a result of flaming, but most users do not think of flaming as a problem for themselves. Third, several explanations of flaming were found to be plausible, among which were perceived flaming norms and the reduced awareness of other people’s feelings. Although some YouTube users flame for entertainment, flaming is more often intended to express disagreement or as a response to a perceived offense by others.

AB - In this explorative study, flaming on YouTube was studied using surveys of YouTube users. Flaming is defined as displaying hostility by insulting, swearing or using otherwise offensive language. Three general conclusions were drawn. First, although many users said that they themselves do not flame, flaming appears to be very common on YouTube. Second, views on flaming varied but were more often negative than positive. Some people refrain from uploading videos as a result of flaming, but most users do not think of flaming as a problem for themselves. Third, several explanations of flaming were found to be plausible, among which were perceived flaming norms and the reduced awareness of other people’s feelings. Although some YouTube users flame for entertainment, flaming is more often intended to express disagreement or as a response to a perceived offense by others.

KW - Internet

KW - METIS-271841

KW - Flaming

KW - IR-94528

KW - Interpersonal communication

U2 - 10.1016/j.chb.2010.05.023

DO - 10.1016/j.chb.2010.05.023

M3 - Article

VL - 26

SP - 1536

EP - 1546

JO - Computers in human behavior

JF - Computers in human behavior

SN - 0747-5632

IS - 6

ER -

Flaming on YouTube

Abstract

Keywords

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