Flaming on YouTube

Peter J. Moor, A. Heuvelman, R. Verleur

Research output: Contribution to journalArticleAcademicpeer-review

86 Citations (Scopus)

Abstract

In this explorative study, flaming on YouTube was studied using surveys of YouTube users. Flaming is defined as displaying hostility by insulting, swearing or using otherwise offensive language. Three general conclusions were drawn. First, although many users said that they themselves do not flame, flaming appears to be very common on YouTube. Second, views on flaming varied but were more often negative than positive. Some people refrain from uploading videos as a result of flaming, but most users do not think of flaming as a problem for themselves. Third, several explanations of flaming were found to be plausible, among which were perceived flaming norms and the reduced awareness of other people’s feelings. Although some YouTube users flame for entertainment, flaming is more often intended to express disagreement or as a response to a perceived offense by others.
Original languageEnglish
Pages (from-to)1536-1546
Number of pages11
JournalComputers in human behavior
Volume26
Issue number6
DOIs
Publication statusPublished - 2010

Fingerprint

Hostility
Emotions
Language
Surveys and Questionnaires
Flaming
YouTube

Keywords

  • Internet
  • METIS-271841
  • Flaming
  • IR-94528
  • Interpersonal communication

Cite this

Moor, P. J., Heuvelman, A., & Verleur, R. (2010). Flaming on YouTube. Computers in human behavior, 26(6), 1536-1546. https://doi.org/10.1016/j.chb.2010.05.023
Moor, Peter J. ; Heuvelman, A. ; Verleur, R. / Flaming on YouTube. In: Computers in human behavior. 2010 ; Vol. 26, No. 6. pp. 1536-1546.
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Moor, PJ, Heuvelman, A & Verleur, R 2010, 'Flaming on YouTube' Computers in human behavior, vol. 26, no. 6, pp. 1536-1546. https://doi.org/10.1016/j.chb.2010.05.023

Flaming on YouTube. / Moor, Peter J.; Heuvelman, A.; Verleur, R.

In: Computers in human behavior, Vol. 26, No. 6, 2010, p. 1536-1546.

Research output: Contribution to journalArticleAcademicpeer-review

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Moor PJ, Heuvelman A, Verleur R. Flaming on YouTube. Computers in human behavior. 2010;26(6):1536-1546. https://doi.org/10.1016/j.chb.2010.05.023