Formative evaluation in document design: validity of the plus-minus method for the pretesting of public information brochures.

Menno D.T. de Jong, P.J. Schellens

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Abstract

The article provides empirical data on the validity of the plus-minus method for the pretesting of public information brochures. Six brochures were tested using the plus-minus method, and revised on the basis of the pretest results. A series of experiments comparing original and revised versions of the brochures showed that the reader problems detected were valuable ones: both the target readers appreciation of the brochures and the effectiveness of the brochures themselves showed a significant improvement. Another study in which experts judged the importance of the problems detected confirmed these findings, but also raised doubts about the extent to which individual revisers can reliably judge the importance of reader problems
Original languageUndefined
Title of host publication1998 IEEE International Professional Communication Conference. (IPCC 1998).
Place of PublicationQuebec/ Canada
Pages123-130
Number of pages8
DOIs
Publication statusPublished - 23 Sep 1998
EventIEEE International Professional Communication Conference, IPCC 1998 - Qugbec City, Canada
Duration: 23 Sep 199825 Sep 1998

Conference

ConferenceIEEE International Professional Communication Conference, IPCC 1998
CountryCanada
CityQugbec City
Period23/09/9825/09/98

Keywords

  • METIS-149756
  • IR-35064

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