Framework and Feasibility Study for Pairwise Comparison Tool

Asko Ellman, Robert E. Wendrich, Tarja Tiainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review


In design and engineering context, the use of tools, simulations and multi-realities is already an intrinsic part of design activities, methods and processes. To support participatory design during the ideation phase in a co-creative context, participative tools are needed. User-centered and co-creative design could benefit product creation and innovation process through data-collection (incl. product characteristics and user requirements) from individual data-mining activities. The traditional approach for customer requirements prioritization is pair-wise comparison. It is used both in the QFD method and in the Pugh matrix method. In practice, this means that a user compares two product characteristics at a time and decides which one of the two is more important or if they are equally important. Determining a suitable user interface for the comparison has proven to be the most demanding phase in the implementation of this method. This paper presents alternative ways to implement a customer property tool and discusses experiences with some of its implementations. In the first version, the interface is based on the use of numbers, whereas the last version is more visual, interactive and game-like. The feasibility of the tool was studied in user tests carried out in Finland and in the Netherlands.
Original languageEnglish
Title of host publicationProceedings ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
Place of PublicationCharlotte, NC, USA
PublisherAmerican Society of Mechanical Engineers
ISBN (Print)978-0-7918-5008-4
Publication statusPublished - 21 Aug 2016
Event36th Computers and Information in Engineering Conference 2016 - Charlotte, United States
Duration: 21 Aug 201624 Aug 2016
Conference number: 36

Publication series



Conference36th Computers and Information in Engineering Conference 2016
Country/TerritoryUnited States


  • METIS-320538
  • IR-103247


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