From strategy to e-strategy: lessons from two success stories

    Research output: Contribution to journalArticleAcademic

    Abstract

    The article presents the results of research on the strategy of two internet corporations who survived the high-tech meltdown and became major online players and trendsetters in their industries. These two cases highlight the idiosyncracies of the virtual environment as a commercial platform and identify several similarities in the strategic process and managerial attitudes of both corporations.
    Original languageUndefined
    Pages (from-to)113-119
    Number of pages7
    JournalHandbook of business strategy
    Volume2006
    Publication statusPublished - 2006

    Keywords

    • METIS-224674

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