From strategy to e-strategy: lessons from two success stories

Efthymios Constantinides

From strategy to e-strategy: lessons from two success stories

Efthymios Constantinides

Research output: Contribution to journal › Article › Academic

Abstract

The article presents the results of research on the strategy of two internet corporations who survived the high-tech meltdown and became major online players and trendsetters in their industries. These two cases highlight the idiosyncracies of the virtual environment as a commercial platform and identify several similarities in the strategic process and managerial attitudes of both corporations.

Original language	Undefined
Pages (from-to)	113-119
Number of pages	7
Journal	Handbook of business strategy
Volume	2006
Publication status	Published - 2006

Keywords

METIS-224674

Cite this

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title = "From strategy to e-strategy: lessons from two success stories",

abstract = "The article presents the results of research on the strategy of two internet corporations who survived the high-tech meltdown and became major online players and trendsetters in their industries. These two cases highlight the idiosyncracies of the virtual environment as a commercial platform and identify several similarities in the strategic process and managerial attitudes of both corporations.",

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AB - The article presents the results of research on the strategy of two internet corporations who survived the high-tech meltdown and became major online players and trendsetters in their industries. These two cases highlight the idiosyncracies of the virtual environment as a commercial platform and identify several similarities in the strategic process and managerial attitudes of both corporations.

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VL - 2006

SP - 113

EP - 119

JO - Handbook of business strategy

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