From what to how in social media communication: the role of CSR motives in boosting message effectiveness

Svetlana Bialkova, Stephanie te Paske, Jordi Franciscus Gosselt

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2 Feb 2015
EventEtmaal van de Communicatiewetenschap 2015: The interdisciplinary turn in communication sciences - Antwerpen, Belgium
Duration: 2 Feb 20153 Feb 2015

Conference

ConferenceEtmaal van de Communicatiewetenschap 2015
Abbreviated titleEtmaal 2015
CountryBelgium
CityAntwerpen
Period2/02/153/02/15

Cite this

Bialkova, S., te Paske, S., & Gosselt, J. F. (2015). From what to how in social media communication: the role of CSR motives in boosting message effectiveness. Paper presented at Etmaal van de Communicatiewetenschap 2015, Antwerpen, Belgium.