Geography matters in online hotel reviews

Mingshu Wang, Xiaolu Zhou

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

2 Citations (Scopus)

Abstract

In resonance with the popularity of user-generated contents (UGC) and the volunteered geographic information (VGI), this study crowdsourced 77,098 hotel reviews of 220 hotels provided by U.S. reviewers in the city of San Francisco, 2002 to 2015. In this exploratory analysis, we have revealed that there is spatial dependence of customer satisfaction at different locations (of hotels), which violates the assumption that ordinary least-square (OLS) is the best linear unbiased estimator (BLUE); therefore, spatial model might be required for analysing any antecedents and consequences of such phenomena. These results have implications in marketing and management strategies.
Original languageEnglish
Title of host publicationISPRS 2016 : XXIII ISPRS Congress, 12–19 July 2016, Prague, Czech Republic
EditorsL. Halounova, , S. Li, V. Safar, M. Tomkova, P. Rapant, K. Brazdil, J. Shi, F. Anton, A. Stein, T. Cheng, C. Pettit
PublisherInternational Society for Photogrammetry and Remote Sensing (ISPRS)
Number of pages4
VolumeXLI-B2
DOIs
Publication statusPublished - 2016
Externally publishedYes

Publication series

NameInternational Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences
PublisherCopernicus Publications
VolumeXLI-B2
ISSN (Print)1682-1750

Keywords

  • Customer satisfaction
  • Spatial model
  • User-generated contents
  • Volunteered geographic information
  • ITC-GOLD

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