Goal-dependent effects of symbolic design cues on packaging

Iris van Ooijen, P.W.J. Verlegh

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2016
EventEtmaal van de Communicatiewetenschap 2016: Closer: Connecting through intimate communication technologies - Hotel Casa, Amsterdam, Netherlands
Duration: 4 Feb 20165 Feb 2016

Conference

ConferenceEtmaal van de Communicatiewetenschap 2016
Abbreviated titleEtmaal 2016
CountryNetherlands
CityAmsterdam
Period4/02/165/02/16

Keywords

  • design
  • consumer behavior

Cite this

van Ooijen, I., & Verlegh, P. W. J. (2016). Goal-dependent effects of symbolic design cues on packaging. Paper presented at Etmaal van de Communicatiewetenschap 2016, Amsterdam, Netherlands.
van Ooijen, Iris ; Verlegh, P.W.J. / Goal-dependent effects of symbolic design cues on packaging. Paper presented at Etmaal van de Communicatiewetenschap 2016, Amsterdam, Netherlands.
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title = "Goal-dependent effects of symbolic design cues on packaging",
keywords = "design, consumer behavior",
author = "{van Ooijen}, Iris and P.W.J. Verlegh",
year = "2016",
language = "English",
note = "Etmaal van de Communicatiewetenschap 2016 : Closer: Connecting through intimate communication technologies, Etmaal 2016 ; Conference date: 04-02-2016 Through 05-02-2016",

}

van Ooijen, I & Verlegh, PWJ 2016, 'Goal-dependent effects of symbolic design cues on packaging' Paper presented at Etmaal van de Communicatiewetenschap 2016, Amsterdam, Netherlands, 4/02/16 - 5/02/16, .

Goal-dependent effects of symbolic design cues on packaging. / van Ooijen, Iris ; Verlegh, P.W.J.

2016. Paper presented at Etmaal van de Communicatiewetenschap 2016, Amsterdam, Netherlands.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Goal-dependent effects of symbolic design cues on packaging

AU - van Ooijen, Iris

AU - Verlegh, P.W.J.

PY - 2016

Y1 - 2016

KW - design

KW - consumer behavior

M3 - Paper

ER -

van Ooijen I, Verlegh PWJ. Goal-dependent effects of symbolic design cues on packaging. 2016. Paper presented at Etmaal van de Communicatiewetenschap 2016, Amsterdam, Netherlands.