Goal-dependent effects of symbolic design cues on packaging

Iris van Ooijen, P.W.J. Verlegh

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
EventEtmaal van de Communicatiewetenschap 2016: Closer: Connecting through intimate communication technologies - Hotel Casa, Amsterdam, Netherlands
Duration: 4 Feb 20165 Feb 2016

Conference

ConferenceEtmaal van de Communicatiewetenschap 2016
Abbreviated titleEtmaal 2016
CountryNetherlands
CityAmsterdam
Period4/02/165/02/16

Keywords

  • design
  • consumer behavior

Cite this

van Ooijen, I., & Verlegh, P. W. J. (2016). Goal-dependent effects of symbolic design cues on packaging. Paper presented at Etmaal van de Communicatiewetenschap 2016, Amsterdam, Netherlands.