Goal-dependent effects of symbolic design cues on packaging

Iris  van Ooijen; P.W.J. Verlegh

Goal-dependent effects of symbolic design cues on packaging

Iris van Ooijen, P.W.J. Verlegh

Communication Science

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	Etmaal van de Communicatiewetenschap 2016: Closer: Connecting through intimate communication technologies - Hotel Casa, Amsterdam, Netherlands Duration: 4 Feb 2016 → 5 Feb 2016

Conference

Conference	Etmaal van de Communicatiewetenschap 2016
Abbreviated title	Etmaal 2016
Country/Territory	Netherlands
City	Amsterdam
Period	4/02/16 → 5/02/16

Keywords

design
consumer behavior

Cite this

@conference{948dd679d88945aca8835dd319e863a1,

title = "Goal-dependent effects of symbolic design cues on packaging",

keywords = "design, consumer behavior",

author = "{van Ooijen}, Iris and P.W.J. Verlegh",

year = "2016",

language = "English",

note = "Etmaal van de Communicatiewetenschap 2016 : Closer: Connecting through intimate communication technologies, Etmaal 2016 ; Conference date: 04-02-2016 Through 05-02-2016",

}