Google and global market search: information signals and knowledge indices

Carla C.J.M. Millar-Schijf, Chong-Ju Choi, Hartley Millar

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)

Abstract

With perfect information an economically rational market is expected. In the ICT age the introduction of a shopping/price comparison facility (Froogle) by a company with a search reputation as pre-eminent as Google leads to the expectation that it will allow comparison of products in terms not only of price but also of other aspects to an extent that appears to approach perfect information. Telecommunications and media companies and even retailers such as Wal-Mart increasingly see such initiatives as a competitive and strategic threat. This paper proposes a conceptual framework within which to analyse the strategic impact of consumer information channelled through global market search. In this we distinguish between information signals and knowledge indices arguing that the specific properties of information signals as distinct from knowledge indices and the critical role of intangibles place limits on the ability of purely fact-based search to eliminate 'friction' in markets.
Original languageEnglish
Pages (from-to)96-106
Number of pages11
JournalInternational journal of technology management
Volume43
Issue number1-3
DOIs
Publication statusPublished - 2008

Fingerprint

search engine
market
Telecommunication
Industry
Friction
consumer information
reputation
telecommunication
threat
Google
Global market
Information search
ability
Perfect information
Threat
Intangibles
Shopping
Conceptual framework
Telecommunications
Retailers

Keywords

  • information signals
  • strategic impact
  • intangibles
  • knowledge indices
  • market friction
  • global market search
  • product comparison
  • METIS-250145
  • IR-71776
  • Consumer information
  • Google

Cite this

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title = "Google and global market search: information signals and knowledge indices",
abstract = "With perfect information an economically rational market is expected. In the ICT age the introduction of a shopping/price comparison facility (Froogle) by a company with a search reputation as pre-eminent as Google leads to the expectation that it will allow comparison of products in terms not only of price but also of other aspects to an extent that appears to approach perfect information. Telecommunications and media companies and even retailers such as Wal-Mart increasingly see such initiatives as a competitive and strategic threat. This paper proposes a conceptual framework within which to analyse the strategic impact of consumer information channelled through global market search. In this we distinguish between information signals and knowledge indices arguing that the specific properties of information signals as distinct from knowledge indices and the critical role of intangibles place limits on the ability of purely fact-based search to eliminate 'friction' in markets.",
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Google and global market search: information signals and knowledge indices. / Millar-Schijf, Carla C.J.M.; Choi, Chong-Ju; Millar, Hartley.

In: International journal of technology management, Vol. 43, No. 1-3, 2008, p. 96-106.

Research output: Contribution to journalArticleAcademicpeer-review

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