High Technology Marketing

Horst Bender

    Research output: Book/Report › Report › Professional

    Original languageEnglish
    Place of PublicationEnschede
    PublisherUniversity of Twente
    Publication statusPublished - 1986

    • High technology marketing

      Bender, H., 1986, Industrial marketing: a German-American perspective. Backhaus, K. & Wilson, D. T. (eds.). Berlin: Springer, p. 191-223

      Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

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