High technology marketing

Horst Bender

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageUndefined
    Title of host publicationIndustrial marketing : a German-American perspective
    EditorsKlaus Backhaus, David T. Wilson
    Place of PublicationBerlin
    PublisherSpringer
    Pages191-223
    ISBN (Print)3540161147
    Publication statusPublished - 1986

    Keywords

    • METIS-124680

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