High technology marketing

Horst Bender

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	Undefined
Title of host publication	Industrial marketing : a German-American perspective
Editors	Klaus Backhaus, David T. Wilson
Place of Publication	Berlin
Publisher	Springer
Pages	191-223
ISBN (Print)	3540161147
Publication status	Published - 1986

Keywords

@inbook{6f78e3c12942401488f76ff59a5859ab,

title = "High technology marketing",

keywords = "METIS-124680",

author = "Horst Bender",

year = "1986",

language = "Undefined",

isbn = "3540161147",

pages = "191--223",

editor = "Klaus Backhaus and Wilson, {David T.}",

booktitle = "Industrial marketing : a German-American perspective",

publisher = "Springer",

}