| Original language | English |
|---|---|
| Title of host publication | Industrial marketing |
| Subtitle of host publication | a German-American perspective |
| Editors | Klaus Backhaus, David T. Wilson |
| Place of Publication | Berlin |
| Publisher | Springer |
| Pages | 191-223 |
| ISBN (Print) | 3540161147 |
| Publication status | Published - 1986 |
Research output
- 1 Report
-
High Technology Marketing
Bender, H., 1986, Enschede: University of Twente.Research output: Book/Report › Report › Professional
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver