How about Strategy? A Survey into the Pitfalls of Strategic Alignment

The prospects are grim for organizations that manage organizational change through a new strategy. In the Strategic Alignment survey, conducted in the second quarter of 2014, 177 managers, consultants, architects, IT specialists, and others were asked about the strategic alignment efforts and experiences of their organization. This article presents findings concerning several aspects of the strategy process. Results from the Strategic Alignment survey suggest that organizations still experience significant difficulties during development and implementation of their strategies. Especially, ineffective communication and insufficient organizational capabilities are pitfalls that prevent organizations from reaching strategic alignment.