How can Artificial Intelligence (AI) be used to manage Customer Lifetime Value (CLV)—A systematic literature review

Edo Belva Firmansyah, Marcos R. Machado*, João Luiz Rebelo Moreira

*Corresponding author for this work

Research output: Contribution to journalReview articleAcademicpeer-review

3 Citations (Scopus)
74 Downloads (Pure)

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Economics, Econometrics and Finance