How Can We Improve Consumer Behaviour Research?: A Critical Literature Review on the Contributions and the Limitations of Consumer Neuroscience

Letizia Alvino

How Can We Improve Consumer Behaviour Research? A Critical Literature Review on the Contributions and the Limitations of Consumer Neuroscience

Letizia Alvino

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 30 Jun 2019
Externally published	Yes
Event	31st International Business Information Management Association Conference, IBIMA 2018: Innovation Management and Education Excellence through Vision 2020 - Milan, Italy Duration: 25 Apr 2018 → 26 Apr 2018 Conference number: 31

Conference

Conference	31st International Business Information Management Association Conference, IBIMA 2018
Abbreviated title	IBIMA 2018
Country/Territory	Italy
City	Milan
Period	25/04/18 → 26/04/18

Cite this

@conference{1f3bcd7fae3d49a5812dd5ea275a031b,

title = "How Can We Improve Consumer Behaviour Research?: A Critical Literature Review on the Contributions and the Limitations of Consumer Neuroscience",

author = "Letizia Alvino",

year = "2019",

month = jun,

day = "30",

language = "English",

note = "31st International Business Information Management Association Conference, IBIMA 2018 : Innovation Management and Education Excellence through Vision 2020, IBIMA 2018 ; Conference date: 25-04-2018 Through 26-04-2018",

}