How do nascent entrepreneurs use imagination in the venture creation process? A weekly diary study

Arjan Frederiks, Michel Léon Ehrenhard, Arend J. Groen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Imagination is important in the venture creation process according to the literature, but little is known about how entrepreneurs use their imagination. We analyzed weekly diaries that were kept by entrepreneurs. We found that to imagine the future state of the company, and scenarios and plans, entrepreneurs need to use prospective thinking and counterfactual thinking. To imagine the (inter)actions of stakeholders of the company, entrepreneurs need to use prospective thinking and perspective taking. Our findings suggest that entrepreneurs indeed use their imagination and that business outcomes of imagination differ significantly by the imagination process.
Original languageEnglish
Title of host publicationFrontiers of entrepreneurship research
Place of PublicationEcully, France
PublisherBabson College
Pages112-125
Publication statusPublished - 5 Jun 2013
EventBabson College Entrepreneurship Research Conference, BCERC 2013 - EMLYON Business School, Ecully, France
Duration: 5 Jun 20138 Jun 2013

Publication series

Name
PublisherBabson College

Conference

ConferenceBabson College Entrepreneurship Research Conference, BCERC 2013
Abbreviated titleBCERC
CityEcully, France
Period5/06/138/06/13

Keywords

  • METIS-296697
  • IR-86291

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