This paper investigates the dynamic alignment of network and business development of two small firms in the printing industry. Developments are followed over more than 8 years. The aim of the paper is to understand how small firms can manage their network relations by maintaining both their efficiency in existing business and flexibility to develop new business. The case comparison suggests that different networking approaches drive business development. For successful business development both strong and varied ties as well as the existence of different intermediary functions of partners are necessary.
|Number of pages||19|
|Publication status||Published - 4 Sep 2008|
|Event||24th IMP Conference 2008 - University of Uppsala, Uppsala, Sweden|
Duration: 4 Sep 2008 → 6 Sep 2008
Conference number: 24
|Conference||24th IMP Conference 2008|
|Period||4/09/08 → 6/09/08|