How should a small company interact in its business network to sustain its exchange effectiveness?

Ariane M. von Raesfeld Meijer, Jeroen Kraaijenbrink

Research output: Contribution to conferencePaper

7 Citations (Scopus)
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This paper investigates the dynamic alignment of network and business development of two small firms in the printing industry. Developments are followed over more than 8 years. The aim of the paper is to understand how small firms can manage their network relations by maintaining both their efficiency in existing business and flexibility to develop new business. The case comparison suggests that different networking approaches drive business development. For successful business development both strong and varied ties as well as the existence of different intermediary functions of partners are necessary.
Original languageUndefined
Number of pages19
Publication statusPublished - 4 Sept 2008
Event24th IMP Conference 2008 - University of Uppsala, Uppsala, Sweden
Duration: 4 Sept 20086 Sept 2008
Conference number: 24


Conference24th IMP Conference 2008


  • METIS-252154
  • IR-82741

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