How should a small company interact in its business network to sustain its exchange effectiveness?

Ariane M. von Raesfeld Meijer, Jeroen Kraaijenbrink

Research output: Contribution to conferencePaperAcademic

6 Citations (Scopus)
78 Downloads (Pure)

Abstract

This paper investigates the dynamic alignment of network and business development of two small firms in the printing industry. Developments are followed over more than 8 years. The aim of the paper is to understand how small firms can manage their network relations by maintaining both their efficiency in existing business and flexibility to develop new business. The case comparison suggests that different networking approaches drive business development. For successful business development both strong and varied ties as well as the existence of different intermediary functions of partners are necessary.
Original languageUndefined
Pages-
Number of pages19
Publication statusPublished - 4 Sep 2008
Event24th IMP Conference 2008 - University of Uppsala, Uppsala, Sweden
Duration: 4 Sep 20086 Sep 2008
Conference number: 24

Conference

Conference24th IMP Conference 2008
CountrySweden
CityUppsala
Period4/09/086/09/08

Keywords

  • METIS-252154
  • IR-82741

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