How to design corporate texts? Effects of metaphor use on remembrance, attitude toward the message, and attitude toward the organization in traditional statements and corporate stories

Research output: Contribution to conferencePosterOther research output

22 Downloads (Pure)
Original languageEnglish
Pages-
Publication statusPublished - 3 Feb 2014
EventEtmaal van de Communicatiewetenschap 2014 - Wageningen, Netherlands
Duration: 3 Feb 20144 Feb 2014

Conference

ConferenceEtmaal van de Communicatiewetenschap 2014
Abbreviated titleEtmaal 2014
CountryNetherlands
CityWageningen
Period3/02/144/02/14

Keywords

  • METIS-305463
  • IR-92047

Cite this