@conference{abc85a6fea2744808b69d93130ff7dce,
title = "How to design corporate texts? Effects of metaphor use on remembrance, attitude toward the message, and attitude toward the organization in traditional statements and corporate stories",
keywords = "METIS-305463, IR-92047",
author = "Simone Einhoff and Suzanne Janssen and {van Hoof}, {Joris Jasper}",
year = "2014",
month = feb,
day = "3",
language = "English",
pages = "--",
note = "Etmaal van de Communicatiewetenschap 2014, Etmaal 2014 ; Conference date: 03-02-2014 Through 04-02-2014",
}