How transformation expectation leads consumers to immediate gratification - A PLS-SEM approach

Yiqing Yu, Qinghua Zhu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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2015

Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users
Henseler, J., Ringle, C., Roldán, J. & Cepeda, G., 2015, Enschede: University of Twente. 414 p.
Research output: Book/Report › Book editing › Popular

Open Access
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