“I Am the Eye in the Sky – Can You Read My Mind?” How to Address Public Concerns Towards Drone Use

Anne Oltvoort, Peter de Vries*, Thomas van Rompay, Dale Rosen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

3 Citations (Scopus)
270 Downloads (Pure)


Inspired by recent debates on drone technology and privacy protection, this research examines how negative consequences of drone usage can be mitigated by tailoring information about drone employment to the environmental context in which they are used. Additionally, this study seeks to clarify the role of information needs people have when confronted with drones in different settings. Using virtual reality environments and a dedicated virtual app providing opportunities for the public to learn more about drone usage, participants were confronted with drone surveillance at either a business area, at a park, or during an event, and received transparent information on drone usage or a neutral message proving no information on drone usage. Additionally, participants could obtain more information on drone usage by clicking on one or more information buttons in the app. Results show that, compared to an event, participants were less acceptant of drones in a business area and even less so at the park. Further analyses indicated that heightened transparency perceptions resulted in higher levels of trust, perceived control, and drone acceptance. Finally, participants particularly sought information on how drones are used in the business area and park environment, whereas a need for privacy information stood out in the park context. These findings testify to the importance of careful consideration of the environmental context and related communication needs people have when informing the public about drone usage.

Original languageEnglish
Title of host publicationPersuasive Technology: Development of Persuasive and Behavior Change Support Systems
Subtitle of host publication14th International Conference, PERSUASIVE 2019, Proceedings
EditorsKhin Than Win, Harri Oinas-Kukkonen, Pasi Karppinen, Evangelos Karapanos, Eleni Kyza
Number of pages12
ISBN (Electronic)978-3-030-17287-9
ISBN (Print)978-3-030-17286-2
Publication statusPublished - 3 Apr 2019
Event14th International Conference on Persuasive Technology, PERSUASIVE 2019 - Atlantica Miramare Beach Hotel, Limassol, Cyprus
Duration: 9 Apr 201911 Apr 2019
Conference number: 14

Publication series

NameLecture Notes in Computer Science
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference14th International Conference on Persuasive Technology, PERSUASIVE 2019
Abbreviated titlePERSUASIVE 2019
Internet address


  • Acceptance
  • Drones
  • Transparency


Dive into the research topics of '“I Am the Eye in the Sky – Can You Read My Mind?” How to Address Public Concerns Towards Drone Use'. Together they form a unique fingerprint.

Cite this