Identification of influence in social media communities

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)

Abstract

Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in the social media spaces. The impact of such actions can often be substantial; negative information and opinions posted in social networks, blogs, online communities and forums has the potential to reach large numbers of people and substantially impact on the organisation’s image and reputation. It is important for organisations to identify the online influencers – customers with important social networking impact – and identify ways to interact with them in order to respond efficiently to bad publicity or customer attacks. This study, based on extensive literature review and experts panel study based on the Delphi method, we construct a model identifying the social media influencers and the impact of these influencers on the corporate reputation.
Original languageEnglish
Pages (from-to)280-297
JournalInternational journal of web based communities
Volume10
Issue number3
DOIs
Publication statusPublished - 2014

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social media
reputation
community
Blogs
customer
internet community
publicity
weblog
networking
social network
expert
Industry

Keywords

  • IR-91089
  • METIS-303641

Cite this

@article{08f3401c9dad425dbd8106a58c5e4337,
title = "Identification of influence in social media communities",
abstract = "Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in the social media spaces. The impact of such actions can often be substantial; negative information and opinions posted in social networks, blogs, online communities and forums has the potential to reach large numbers of people and substantially impact on the organisation’s image and reputation. It is important for organisations to identify the online influencers – customers with important social networking impact – and identify ways to interact with them in order to respond efficiently to bad publicity or customer attacks. This study, based on extensive literature review and experts panel study based on the Delphi method, we construct a model identifying the social media influencers and the impact of these influencers on the corporate reputation.",
keywords = "IR-91089, METIS-303641",
author = "Vollenbroek, {Wouter Bernardus} and {de Vries}, {Sjoerd A.} and Efthymios Constantinides and Kommers, {Petrus A.M.}",
note = "This paper is a revised and expanded version of a paper entitled ‘Identification influence within the social media’ presented at the 4th international ECREA Conference, Istanbul, 24–27 October 2012",
year = "2014",
doi = "10.1504/IJWBC.2014.062943",
language = "English",
volume = "10",
pages = "280--297",
journal = "International journal of web based communities",
issn = "1477-8394",
publisher = "Inderscience Enterprises Ltd.",
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AU - Vollenbroek, Wouter Bernardus

AU - de Vries, Sjoerd A.

AU - Constantinides, Efthymios

AU - Kommers, Petrus A.M.

N1 - This paper is a revised and expanded version of a paper entitled ‘Identification influence within the social media’ presented at the 4th international ECREA Conference, Istanbul, 24–27 October 2012

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N2 - Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in the social media spaces. The impact of such actions can often be substantial; negative information and opinions posted in social networks, blogs, online communities and forums has the potential to reach large numbers of people and substantially impact on the organisation’s image and reputation. It is important for organisations to identify the online influencers – customers with important social networking impact – and identify ways to interact with them in order to respond efficiently to bad publicity or customer attacks. This study, based on extensive literature review and experts panel study based on the Delphi method, we construct a model identifying the social media influencers and the impact of these influencers on the corporate reputation.

AB - Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in the social media spaces. The impact of such actions can often be substantial; negative information and opinions posted in social networks, blogs, online communities and forums has the potential to reach large numbers of people and substantially impact on the organisation’s image and reputation. It is important for organisations to identify the online influencers – customers with important social networking impact – and identify ways to interact with them in order to respond efficiently to bad publicity or customer attacks. This study, based on extensive literature review and experts panel study based on the Delphi method, we construct a model identifying the social media influencers and the impact of these influencers on the corporate reputation.

KW - IR-91089

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DO - 10.1504/IJWBC.2014.062943

M3 - Article

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SP - 280

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JO - International journal of web based communities

JF - International journal of web based communities

SN - 1477-8394

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