Identifying the importance of being a preferred customer: an antecedent to supplier innovativeness

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Pages-
    Publication statusPublished - 10 Apr 2011
    Event20th Annual IPSERA Conference 2011: Vision 20/20 - Preparing today for tomorrow's challenges - Maastricht, Netherlands
    Duration: 10 Apr 201113 Apr 2011
    Conference number: 20

    Conference

    Conference20th Annual IPSERA Conference 2011
    CountryNetherlands
    CityMaastricht
    Period10/04/1113/04/11

    Keywords

    • METIS-278134

    Cite this

    Schiele, H. (2011). Identifying the importance of being a preferred customer: an antecedent to supplier innovativeness. -. Paper presented at 20th Annual IPSERA Conference 2011, Maastricht, Netherlands.