Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

Florian Lückenbach, C. Baumgarth, H.J. Schmidt, Jörg Henseler

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Pages-
Publication statusPublished - 2017
Event11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom
Duration: 27 Apr 201629 Apr 2016
Conference number: 11

Conference

Conference11th Global Brand Conference 2016
CountryUnited Kingdom
CityBradford
Period27/04/1629/04/16

Keywords

  • METIS-321021

Cite this

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title = "Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)",
keywords = "METIS-321021",
author = "Florian L{\"u}ckenbach and C. Baumgarth and H.J. Schmidt and J{\"o}rg Henseler",
year = "2017",
language = "English",
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note = "11th Global Brand Conference 2016 : Brands that do good ; Conference date: 27-04-2016 Through 29-04-2016",

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Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs). / Lückenbach, Florian; Baumgarth, C.; Schmidt, H.J.; Henseler, Jörg.

2017. - Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

AU - Lückenbach, Florian

AU - Baumgarth, C.

AU - Schmidt, H.J.

AU - Henseler, Jörg

PY - 2017

Y1 - 2017

KW - METIS-321021

M3 - Paper

SP - -

ER -