Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

Florian Lückenbach; C. Baumgarth; H.J. Schmidt; Jörg Henseler

Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

Florian Lückenbach, C. Baumgarth, H.J. Schmidt, Jörg Henseler

Research output: Contribution to conference › Paper

Original language	English
Pages	-
Publication status	Published - 2017
Event	11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom Duration: 27 Apr 2016 → 29 Apr 2016 Conference number: 11

Conference

Conference	11th Global Brand Conference 2016
Country	United Kingdom
City	Bradford
Period	27/04/16 → 29/04/16

Keywords

METIS-321021

Cite this

Lückenbach, F., Baumgarth, C., Schmidt, H. J., & Henseler, J. (2017). Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs). -. Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.

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title = "Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)",

keywords = "METIS-321021",

author = "Florian L{\"u}ckenbach and C. Baumgarth and H.J. Schmidt and J{\"o}rg Henseler",

year = "2017",

language = "English",

pages = "--",

note = "11th Global Brand Conference 2016 : Brands that do good ; Conference date: 27-04-2016 Through 29-04-2016",

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Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs). / Lückenbach, Florian; Baumgarth, C.; Schmidt, H.J.; Henseler, Jörg.

2017. - Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.

Research output: Contribution to conference › Paper