Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

Florian Lückenbach; C. Baumgarth; H.J. Schmidt; Jörg Henseler

Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

Florian Lückenbach, C. Baumgarth, H.J. Schmidt, Jörg Henseler

Product—Market Relations

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	-
Publication status	Published - 2017
Event	11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom Duration: 27 Apr 2016 → 29 Apr 2016 Conference number: 11

Conference

Conference	11th Global Brand Conference 2016
Country/Territory	United Kingdom
City	Bradford
Period	27/04/16 → 29/04/16

Keywords

METIS-321021

Cite this

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title = "Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)",

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year = "2017",

language = "English",

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note = "11th Global Brand Conference 2016 : Brands that do good ; Conference date: 27-04-2016 Through 29-04-2016",

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Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs). / Lückenbach, Florian; Baumgarth, C.; Schmidt, H.J. et al.
2017. - Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

AU - Lückenbach, Florian

AU - Baumgarth, C.

AU - Schmidt, H.J.

AU - Henseler, Jörg

N1 - Conference code: 11

PY - 2017

Y1 - 2017

KW - METIS-321021

M3 - Paper

SP - -

T2 - 11th Global Brand Conference 2016

Y2 - 27 April 2016 through 29 April 2016

ER -