Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

Florian Lückenbach; C. Baumgarth; H.J. Schmidt; Jörg Henseler

Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

Florian Lückenbach
, C. Baumgarth
, H.J. Schmidt
, Jörg Henseler

Product—Market Relations

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	-
Publication status	Published - 2017
Event	11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom Duration: 27 Apr 2016 → 29 Apr 2016 Conference number: 11

Conference

Conference	11th Global Brand Conference 2016
Country/Territory	United Kingdom
City	Bradford
Period	27/04/16 → 29/04/16

Keywords

METIS-321021

Cite this

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title = "Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)",

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year = "2017",

language = "English",

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note = "11th Global Brand Conference 2016 : Brands that do good ; Conference date: 27-04-2016 Through 29-04-2016",

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Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs). / Lückenbach, Florian; Baumgarth, C.; Schmidt, H.J. et al.
2017. - Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs)

AU - Lückenbach, Florian

AU - Baumgarth, C.

AU - Schmidt, H.J.

AU - Henseler, Jörg

N1 - Conference code: 11

PY - 2017

Y1 - 2017

KW - METIS-321021

M3 - Paper

SP - -

T2 - 11th Global Brand Conference 2016

Y2 - 27 April 2016 through 29 April 2016

ER -