|Publication status||Published - 2017|
|Event||11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom|
Duration: 27 Apr 2016 → 29 Apr 2016
Conference number: 11
|Conference||11th Global Brand Conference 2016|
|Period||27/04/16 → 29/04/16|
Lückenbach, F., Baumgarth, C., Schmidt, H. J., & Henseler, J. (2017). Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs). -. Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.