If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication

Kai-Yi Young, Shintaro Okazaki, Jörg Henseler

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusAccepted/In press - 2024
Event11th International Conference on Social Responsibility, Ethics, and Sustainable Business (ICSR) - School of Communication, Universiti Sains Malaysia, Putrajaya, Malaysia
Duration: 5 Sept 20247 Sept 2024
Conference number: 11
https://communication.usm.my/index.php/research/conference

Conference

Conference11th International Conference on Social Responsibility, Ethics, and Sustainable Business (ICSR)
Abbreviated titleICSR 2024
Country/TerritoryMalaysia
CityPutrajaya
Period5/09/247/09/24
Internet address

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