Imagery-text congruence in online commerce and its influence on attitude formation: A processing fluency account

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationAdvances in Consumer Research
    EditorsAnn L. Mc.Gill, Sharon Shavitt
    Place of PublicationSan Francisco
    PublisherAssociation for Consumer Research (ACR)
    Pages541-542
    ISBN (Print)0-915552-63-9
    Publication statusPublished - 2009

    Publication series

    Name
    Volume36

    Keywords

    • METIS-263314

    Cite this

    van Rompay, T. J. L., de Vries, P. W., & Pruyn, A. T. H. (2009). Imagery-text congruence in online commerce and its influence on attitude formation: A processing fluency account. In A. L. Mc.Gill, & S. Shavitt (Eds.), Advances in Consumer Research (pp. 541-542). San Francisco: Association for Consumer Research (ACR).