Imagery-text congruence in online commerce and its influence on attitude formation: A processing fluency account

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationAdvances in Consumer Research
    EditorsAnn L. Mc.Gill, Sharon Shavitt
    Place of PublicationSan Francisco
    PublisherAssociation for Consumer Research (ACR)
    Pages541-542
    ISBN (Print)0-915552-63-9
    Publication statusPublished - 2009

    Publication series

    Name
    Volume36

    Keywords

    • METIS-263314

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