Impact of cultural background on consumer Web Experience

C. Lorenzo-Romero, E. Constantinides, P.A.T.M. Geurts, M.A. Gomez-Borja

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 27 May 2008
    EventEuropean Marketing Academy Conference - Brighton, UK
    Duration: 25 May 200830 May 2008


    ConferenceEuropean Marketing Academy Conference
    CityBrighton, UK

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