Impacto de los factores de experiencia web sobre las preferencias de compra virtual

C. Romero, Efthymios Constantinides, Petrus A.T.M. Geurts, M.A. Gomez-Borja

    Research output: Contribution to conferencePaper

    Original languageUndefined
    Pages-
    Publication statusPublished - 20 Sep 2007
    EventXIX Spanish Marketing Academic Conference - University of Vigo, Spain
    Duration: 20 Sep 200721 Sep 2007

    Conference

    ConferenceXIX Spanish Marketing Academic Conference
    CityUniversity of Vigo, Spain
    Period20/09/0721/09/07

    Keywords

    • METIS-246079

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