Increasing returns and marketing strategy in the twenty‐first century: Nokia versus Microsoft versus Linux

C.J. Choi, Carla C.J.M. Millar-Schijf, R.T.J. Chu, R. Berger

    Research output: Contribution to journalArticleAcademicpeer-review

    Original languageEnglish
    Pages (from-to)295-301
    Number of pages7
    JournalJournal of business & industrial marketing
    Volume22
    Issue number5
    DOIs
    Publication statusPublished - 2007

    Keywords

    • METIS-245660

    Cite this

    @article{bc5cf0c42b144cab9223b61f4cfddb07,
    title = "Increasing returns and marketing strategy in the twenty‐first century: Nokia versus Microsoft versus Linux",
    keywords = "METIS-245660",
    author = "C.J. Choi and Millar-Schijf, {Carla C.J.M.} and R.T.J. Chu and R. Berger",
    year = "2007",
    doi = "10.1108/08858620710773422",
    language = "English",
    volume = "22",
    pages = "295--301",
    journal = "Journal of business & industrial marketing",
    issn = "0885-8624",
    publisher = "Emerald Group Publishing Ltd.",
    number = "5",

    }

    Increasing returns and marketing strategy in the twenty‐first century : Nokia versus Microsoft versus Linux. / Choi, C.J.; Millar-Schijf, Carla C.J.M.; Chu, R.T.J.; Berger, R.

    In: Journal of business & industrial marketing, Vol. 22, No. 5, 2007, p. 295-301.

    Research output: Contribution to journalArticleAcademicpeer-review

    TY - JOUR

    T1 - Increasing returns and marketing strategy in the twenty‐first century

    T2 - Nokia versus Microsoft versus Linux

    AU - Choi, C.J.

    AU - Millar-Schijf, Carla C.J.M.

    AU - Chu, R.T.J.

    AU - Berger, R.

    PY - 2007

    Y1 - 2007

    KW - METIS-245660

    U2 - 10.1108/08858620710773422

    DO - 10.1108/08858620710773422

    M3 - Article

    VL - 22

    SP - 295

    EP - 301

    JO - Journal of business & industrial marketing

    JF - Journal of business & industrial marketing

    SN - 0885-8624

    IS - 5

    ER -