Information technology and marketing: An important partnership for decades

Jan Philipp Graesch, Susanne Hensel-Börner, Jörg Henseler

Research output: Contribution to journalArticleAcademicpeer-review

25 Citations (Scopus)
295 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Information technology and marketing: An important partnership for decades'. Together they form a unique fingerprint.

Social Sciences