Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations

Research output: Contribution to conferencePaperAcademic

23 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 27 Apr 2016
Event11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom
Duration: 27 Apr 201629 Apr 2016
Conference number: 11

Conference

Conference11th Global Brand Conference 2016
CountryUnited Kingdom
CityBradford
Period27/04/1629/04/16

Keywords

  • IR-102004
  • METIS-318722

Cite this

@conference{39feef4f6e444f6ea5fe962cbbc571b9,
title = "Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations",
keywords = "IR-102004, METIS-318722",
author = "Maaike Mulder-Nijkamp and Wouter Eggink",
year = "2016",
month = "4",
day = "27",
language = "English",
note = "11th Global Brand Conference 2016 : Brands that do good ; Conference date: 27-04-2016 Through 29-04-2016",

}

Mulder-Nijkamp, M & Eggink, W 2016, 'Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations' Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom, 27/04/16 - 29/04/16, .

Innovating from inside the brand : (Re)searching the optimum design strategy for brands a new product innovations. / Mulder-Nijkamp, Maaike; Eggink, Wouter.

2016. Paper presented at 11th Global Brand Conference 2016, Bradford, United Kingdom.

Research output: Contribution to conferencePaperAcademic

TY - CONF

T1 - Innovating from inside the brand

T2 - (Re)searching the optimum design strategy for brands a new product innovations

AU - Mulder-Nijkamp, Maaike

AU - Eggink, Wouter

PY - 2016/4/27

Y1 - 2016/4/27

KW - IR-102004

KW - METIS-318722

M3 - Paper

ER -