Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations

Research output: Contribution to conferencePaper

39 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 27 Apr 2016
Event11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom
Duration: 27 Apr 201629 Apr 2016
Conference number: 11

Conference

Conference11th Global Brand Conference 2016
CountryUnited Kingdom
CityBradford
Period27/04/1629/04/16

Keywords

  • IR-102004
  • METIS-318722

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