Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations

Research output: Contribution to conference › Paper

122 Downloads (Pure)

Original language	English
Publication status	Published - 27 Apr 2016
Event	11th Global Brand Conference 2016: Brands that do good - University of Bradford, School of Management, Bradford, United Kingdom Duration: 27 Apr 2016 → 29 Apr 2016 Conference number: 11

Keywords

Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space
Mulder-Nijkamp, M., de Kok, M., Klassen, V. & Eggink, W., 6 Jul 2022, (E-pub ahead of print/First online) In: Corporate Reputation Review. 20 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
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18 Downloads (Pure)
The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty
Mulder - Nijkamp, M., Eggink, W., de Kok, M. & ten Klooster, R., 8 Jun 2021, The Value of Design in Retail and Branding. Quartier, K., Petermans, A., Melewar, T. C. & Dennis, C. (eds.). first ed. Bingley (UK): Emerald, p. 95-108 13 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

@conference{39feef4f6e444f6ea5fe962cbbc571b9,

title = "Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations",

keywords = "IR-102004, METIS-318722",

author = "Maaike Mulder-Nijkamp and Wouter Eggink",

year = "2016",

month = apr,

day = "27",

language = "English",

note = "11th Global Brand Conference 2016 : Brands that do good ; Conference date: 27-04-2016 Through 29-04-2016",

}