Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations

Maaike Mulder-Nijkamp, Wouter Eggink

Faculty of Engineering Technology

Research output: Contribution to conference › Paper

166 Downloads (Pure)

1 Chapter
1 Article

1 results

Filter

2022
Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space
Mulder-Nijkamp, M., de Kok, M., Klassen, V. & Eggink, W., 6 Jul 2022, (E-pub ahead of print/First online) In: Corporate Reputation Review. 20 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
File
120 Downloads (Pure)