Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space

Maaike Mulder-Nijkamp^*, Mendel de Kok, Viktor Klassen, Wouter Eggink

^*Corresponding author for this work

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2020
Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations
Mulder-Nijkamp, M., Dec 2020, In: Creativity and innovation management. 29, S1, p. 11-26 16 p.
Research output: Contribution to journal › Article › Academic › peer-review

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