Innovation beyond technology: alternative approaches and alternative responses

In recent years, values have acquired an increasingly prominent role in innovation and innovation policies. On the one hand, technology developers and designers increasingly frame their goal in terms of value creation (in a broad sense), sometimes leading to explicit ‘value sensitive’ design approaches. On the other hand, recent strategies for anticipatory governance and TA increasingly tend to include at least some attention for values. However, in both cases values are usually seen as stable phenomena, which can be used as unequivocal criteria for assessing the desirability of innovation. This ignores the fact that morality is dynamic, partly as a result of technological change. The challenge for philosophy of technology, I will argue, is twofold: (1) to bring in the notion of techno‐moral change in innovation and innovation policies, (2) without falling prey to naïve notions of steering such change.