| Original language | Undefined |
|---|---|
| Pages (from-to) | 70-73 |
| Number of pages | 4 |
| Journal | Marktforschung und Management |
| Issue number | 3 |
| Publication status | Published - 1989 |
Keywords
- METIS-126426
Innovationsmarketing
Horst Bender
Research output: Contribution to journal › Article › Professional