Integrated PSS Roadmapping Using Customer Needs and Technology Change Likelihood

Marcus Vinicius Pereira Pessoa*, Akshath Gowda

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
177 Downloads (Pure)


A product roadmap depicts the vision and direction of a product offering over time. It is a guiding strategic document as well as a plan for executing the strategy, which communicates the why and what behind the product's development. Fulfilling the market demand for solutions composed of products and services requires new approaches for roadmapping. This article presents a method for the definition and managing of a product-service system (PSS) roadmap based on both the market needs and the technology change likelihood. In this way, an integrated management of the PSS's product and service shares is performed, which also supports the shift from different PSS types (product-, use- or performance-oriented). The proposed approach is based on the acceptance, ephemerality, importance, operationalize, and urgency variables: importance and urgency relate to market requirements, acceptance, and operational relate to technology choices, and ephemerality relates to how both the requirements and/or technologies are likely to change in a given time horizon. To illustrate and evaluate the approach, a roadmap is developed for a home appliance. The results show the proposed method's efficiency for both setting the product architecture and defining and managing the roadmap.
Original languageEnglish
Pages (from-to)127-141
Number of pages15
JournalIEEE Transactions on Engineering Management
Issue number1
Early online date5 Oct 2020
Publication statusPublished - Feb 2022


  • Engineering management
  • Program management
  • Requirements management
  • Research and development management


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