Understanding organizational change for alliancing

Bianca B.M. Keers*, Paul C. van Fenema, Henk Zijm

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)

Abstract

Purpose: The purpose of this paper is to examine an organization’s operational alignment in the process of alliance formation.

Design/methodology/approach: A literature study was conducted on the strategic importance of assessing and aligning organizations’ operations for alliancing. Furthermore, an instrumental case study was conducted to provide insight in the degree of operational alignment required for a maritime organization to form a service alliance.

Findings: Managers indicate a complex set of organizational capabilities required for improving operating process to successfully execute their alliance strategy. Two improvement trajectories were found to be used by alliance managers for aligning operations with alliance strategy: development of a corporate alliance infrastructure, and nurturing a collaborative business culture.

Research limitations/implications: The research is limited to one public organization establishing a vertical service alliance with one of its suppliers.

Originality/value: The paper introduces a new conceptual model of the alliance formation process, addressing the cyclical character of the pre-formation stage in which intra- and interorganizational management considerations alternate.

Original languageEnglish
Pages (from-to)823-838
Number of pages16
JournalJournal of organizational change management
Volume30
Issue number5
DOIs
Publication statusPublished - 2017

Keywords

  • Alliance capability
  • Alliance formation
  • Alliance management
  • Business-to-business cooperation
  • Organizational change

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