Investigating Consumer Behaviour Towards Electric Vehicles: A Systematic Literature Review

Through the 2030 Agenda, countries are committed to reducing pollutant emissions. In this context, the transport sector plays a relevant role and road transport accounts for a very large proportion of Greenhouse gas emissions (GHGs). Although several papers investigate this issue, none of the previous ones provide a holistic classification of the factors influencing purchase intention towards Electric Vehicles (EVs), as this paper does. Based on a systematic literature review, our research contributes to bridge the gap by setting out a new theoretical framework through which 104 factors were conceptualized with a double level of detail, first grouped into 15 conceptual groups and then clustered into three areas Economic, Personal consumers and Technological and evaluated according to their impact–direct or indirect–on customers' intention to purchase electric vehicles… The factor conceptualization offers theoretical implications by presenting a holistic view of the factors that influence EVs adoption intention. In addition, the study presents managerial implications to support incentive policies for policy makers and marketing strategies for companies.