Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing tools

Letizia Alvino, Carolina Herrando, Agata Leszkiewicz, Celine Horsten, Henry Robben

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Social Sciences

Psychology

Computer Science

Economics, Econometrics and Finance